Orange Romania x Dipli Trade-in: one solution for 400+ stores

Orange Romania has deployed Dipli Trade-in across more than 400 retail stores, introducing a digital, unified trade-in platform designed to standardize every in-store device trade-in.
By combining guided diagnostics, real-time device valuation, centralized pricing and automated operational workflows, the solution enables retail teams to deliver a faster, more consistent customer experience while reducing manual tasks and improving operational efficiency.

An effective trade-in program goes beyond collecting used devices. It also relies on the ability to quickly reintroduce them into the secondary market, giving them a second life through a connected circular supply chain that includes testing, grading, refurbishment and resale.

This deployment demonstrates how a unified trade-in platform can orchestrate the entire journey, from in-store device valuation to refurbishment and resale on the refurbished market, helping such a telecom operator streamline retail operations, scale circularity initiatives and make every trade-in count.

How the Dipli Trade-in platform transforms retail operations

1. One guided trade-in platform from device valuation to customer acceptance

For many telecom operators, in-store trade-in still relies on disconnected tools, manual price estimations and inconsistent processes that slow down retail teams and create friction for customers. Instead of supporting the sales journey, trade-in can become an operational burden that varies from one store to another.

Dipli Trade-in solution replaces a fragmented experience with one digital, guided platform that standardizes every step of the in-store trade-in journey. From a single interface, retail teams can:

• Identify a customer's device in seconds,
• Run a guided diagnostic together with the customer,
• Receive an accurate, real-time trade-in valuation based on centralized pricing,
• Collect the customer's acceptance in minutes,
• Automatically trigger the next operational steps.

💡 By digitalizing the entire in-store trade-in process, the platform removes manual tasks, reduces uncertainty and ensures every store follows the same workflow.

Retail teams spend less time switching between tools and more time assisting customers, while telcos benefit from a consistent trade-in experience that is easier to deploy, manage and scale across their retail network.

2. Why Orange Romania chose Dipli Trade-in experience for their stores

To address challenges such as fragmented processes, inconsistent customer experiences, manual tasks and operational complexity, Orange Romania deployed Dipli Trade-in across more than 400 retail stores. By giving every retail advisor access to the same digital, guided platform, the solution standardizes the trade-in journey from start to finish.

With Dipli Trade-in solution, Orange Romania now benefits from:

• A consistent experience across more than 400 retail stores.
• Less friction, less time-spent on manual tasks by avoiding switching between multiple tools.
• Easier onboarding for retail advisors thanks to an intuitive digital platform.
• A smoother customer journey and stronger conversion opportunities.

💡 By standardizing in-store trade-in operations through one unified platform, Orange Romania has built a scalable program that improves retail efficiency and operational excellence today while creating the foundation for future omnichannel trade-in experiences.

When the circular supply chain management makes every trade-in count

An effective trade-in program does not end when a customer hands over their device. To truly make every trade-in count, every collected device should enter a connected circular supply chain that prepares it for a second life as a refurbished device.

With Dipli, every traded-in device follows a standardized journey designed to maximize operational efficiency and accelerate its return to the secondary market:

• In-store valuation: the journey starts with a fast, guided trade-in experience powered by centralized pricing and digital workflows.
• Local testing and grading: devices are inspected, tested and graded according to standardized quality criteria during the refurbishment process. Discover the list of tests performed on a smartphone.
• Refurbishment: through our European network of leading refurbishment partners, devices are restored whenever needed to meet high quality standards.
• European resale network: refurbished devices are redistributed through Dipli's European network, allowing them to quickly reach the secondary market and begin a second life.

This infrastructure enables the telecom operator to connect retail operations with circular supply chain management through one unified platform and a unique partner: Dipli.

💡 Orange Romania's nationwide in-store rollout is only the beginning. Following this successful deployment, online trade-in is scheduled to launch before the end of the year, extending the same standardized workflows across every customer touchpoint.

Dipli, the all-in-one platform for circular tech.

With robust circular chain management and powerful data intelligence, we simplify and optimize every stage of the tech device lifecycle, end-to-end.

Designed for telcos, OEMs, and distributors, we deploy and manage tailored circular programs through scalable, high-performing tech solutions that streamline trade-in, refurbishment, and distribution of electronic products. With Dipli, turn circularity into a long-term growth engine.