The 14th iteration of the iPhone will be presented at the annual Apple keynote on September 7th, 2022.
Keynotes are the main events for the Apple brand. Always well thought out and calibrated to the millimeter, they accompany the marketing strategy of the brand. Steve Jobs focused on the structure, the vocabulary and on the demos used. He wanted to make technology accessible to everyone. Presentations on the giant screen are always simple and clean, getting straight to the point and show what it is possible to do with your future device.
Over the years, some of the keynotes have become memorable. We remember Steve Jobs' sentence "a stylus? but who does want a stylus?" when he presented the very first iPhone. A moment that remaines in the memories, because 10 years later a stylus was announced by the brand. We can also mention the famous "One more thing", often seen as the "icing on the cake". The expression has become a real characteristic of keynotes today. Steve Jobs sometimes had fun using "one more thing" to create the effect of a bomb. The Macbook Pro, the Apple TV, the Macbook Air and the iPhone X were all part of these "one more thing".
We then ask ourselves what surprises does Tim Cook, Apple's CEO, has in store for this new keynote.
The solution to enjoy a smartphone at a good price without abandoning technology is to turn to refurbished products.
When you decide to buy an iPhone 13 twelve months after its release, for example, the price difference between the new and the refurbished version is still not very significant. So the new iPhone 13 128GB is sold for 749£ at Apple and its second hand version in September 2022 will be available from 599,9£ at our partner Back Market.
On the other hand, if you go for a model that has been out for at least two years, the price difference will be much more advantageous. A brand new 128GB iPhone 12 is sold at 699£ on the Apple Store, while its refurbished version sold by our partner Back Market will be available from 430,90£.
A seasonality to be taken into account
When you decide to buy a refurbished product, the time of the year when you buy it will also be important. Some periods are more favorable to a decrease in the prices of high tech products. At Dipli, we have created our barometer allowing you to follow the evolution of prices over the whole year and therefore to make your purchase at the best time.
When you decide to buy a refurbished product, the time of the year will also be important. Some periods are more favorable to a decrease in the prices of tech devices. At Dipli, we have created our barometer allowing you to follow the evolution of prices over the whole year and therefore make your purchase at the best time. When you decide to buy a refurbished product, the time of the year when you buy it will also be important. Some periods are more favorable to a decrease in the prices of high tech products. At Dipli, we have created our own barometer, allowing you to follow the evolution of prices over the whole year and therefore, make your purchase at the best time.
What about technology ?
It's known today that functionality, innovations and features stagnate from one year to the next. Taking this into account, it is much more interesting for a user to go for a refurbished model 12 than for a new one. We let you see for yourself.
When it comes to changing your smartphone, it's always good to know that it's possible to resell it. Platforms allow consumers to compare and select the best offer to buy their cell phone instantly. Have you ever thought about this solution ?
Personal data is of course completely erased. This is an essential step that is carried out by our partners and managed via software that complies with the European regulation on data protection and privacy (RGDP): Blancco , NSYS Group, Piceasoft, etc. This process ensures the security of all users.