The in-store trade-in station that makes smartphone buyback fast and easy

Discover this next-generation, AI-powered trade-in station co-developed by Get-Re and Dipli, deployed in Orange France “Le store” concept stores in Paris and Lyon. Designed to simplify and streamline the in-store trade-in experience, this innovation is taking trade-in to the next level by redefining how customers can easily and quickly give their smartphone a second life.

More than just a machine, it represents a shift toward smarter, standardized, and fully transparent trade-in processes. By combining data-backed diagnostics with real-time resale intelligence, it sets a new benchmark for fair pricing and customer trust in the refurbished market.

In this article, we explore the technology behind the trade-in station and how it’s reshaping the future of circular electronics.

To get a glimpse of this project, watch the video down below. 👇

A tailor-made trade-in station built for performance and user trust

1. The machine ecosystem from interface to infrastructure

The machine is a fully customized ecosystem, engineered by Dipli and Get-Re to meet Orange’s vision for a smarter trade-in experience. Every component was developed with precision: from the RE TEST application, which offers a guided, self-serve diagnostic process, to automated post-assessment reports sent directly to customers.

💡 The entire workflow is optimized to deliver a seamless, intuitive, and premium user experience, aligned with Orange’s commitment to quality, transparency and innovation in the trade-in journey.

2. A powerful and strategic partnership to scale circularity

This collaboration merges together Get-Re’s expertise in functional testing and aesthetic diagnostics with Dipli’s advanced resale infrastructure and real-time pricing engine. The result is a trade-in station that is not only technologically robust but also fully integrated into Orange's circular value chain.

💡 This trade-in station enables Orange France's concept stores to offer consistent, data-backed device evaluations, turning in-store trade-in offers into a strategic lever.

Inside the trade-in station: a fully automated workflow that delivers instant, reliable buyback

1. Trade-in process: how automation and AI improve accuracy during device assessments

The machine is designed to streamline every step of the trade-in process through a fully automated, AI-enhanced system. The journey is 100% self-serve yet powered by a precise diagnostic flow that ensures each device is assessed fairly and accurately. Here's what users can expect:

• An interface for functional tests

Users are guided through a step-by-step diagnostic (covering camera, screen, battery, connectivity, and more) via an intuitive on-screen interface. This ensures that every key functionality is tested consistently across all stores.

• High-precision aesthetic inspection

Each device is imaged from multiple angles, with the station analyzing scratches, cracks, port conditions, and screen quality using vision-based technology. The result: a consistent and objective aesthetic evaluation beyond human capability.

• Real-time pricing powered by Dipli’s dynamic engine

Upon completing diagnostics, Dipli’s pricing engine benchmarks real offers across its network of top refurbishers to deliver the most competitive value to the customer, instantly.

• Decision time: trade-in, recycle or walk away

Instant results, instant choice. Within seconds, users receive the full diagnosic report and trade-in offer with full transparency.

💡 By combining precision diagnostics with AI-driven solutions, the machine introduces a new standard in trade-in accuracy, transparency, and speed.

2. User experience: why it is a step forward for smarter, trustworthy in-store trade-in

Designed for a smooth, intuitive, 100% autonomous user experience, the trade-in station not only enhances assessment accuracy, it transforms customer experience around buyback.

By bringing consistency and trust to in-store trade-in with standardized diagnostics and instant valuation, the machine brings predictability and fairness to a traditionally opaque process.
This standardization builds trust between retailers, consumers, and the refurbished ecosystem.

💡 This innovation demonstrates how technology, data, and retail environments can converge to enable scalable trade-in, thus encouraging more devices to re-enter the market and power the circular economy.

Dipli simplifies the second life of electronic products.

An all-in-one tool for distributors, leasing companies, telecom operators and companies to manage the entire value chain in one place.

The platform connects the electronics industry to secondary markets; simply and securely. Trade-in and return management, refurbishment, omni-channel purchasing and distribution: Dipli covers and simplifies all stages of the circular economy.