12/09/2024
0 comments
Apple Keynote 2024: what impact within the refurbished market?
Each year, the release of new iPhones disrupts the smartphone market, particularly the refurbished sector. Let’s review the latest announcements, revisit the trends observed in 2023 with the launch of the iPhone 15 and analyze the outlook for 2024.
The latest innovations
Among the numerous announcements at the September 2024 Keynote, here are the highlights:
The iPhone 16 and iPhone 16 Pro were unveiled with the new A18 processor, promising enhanced performance and improved energy efficiency. In terms of photography, the new models feature a 48MP Fusion sensor, enabling high-resolution photo and video capture, with recording capabilities in 4K at 120 fps in Dolby Vision. The iPhone 16 Pro models also offer a 5x telephoto zoom and spatial photography, enabling for depth visualization on the Apple Vision Pro.
The new iPhones incorporate visual intelligence, allowing users to better interact with their environment in real time, including integrations with tools like ChatGPT. Apple has also enhanced AI for audio processing with features like Audio Mix, which automatically adjusts voices and background noise for improved sound quality.
In addition to the iPhones, the Apple Watch 10 and new AirPods were also revealed, featuring design and performance improvements.
Looking back at 2023: a record year for trade-ins
Last year, during the launch week of the iPhone 15, we observed a remarkable 200% increase in trade-ins on the French market compared to a typical week. This wave of trade-ins mainly involved older-generation iPhone models such as:
- iPhone 11 64 Go,
- iPhone 12 64 Go,
- iPhone 13 128 Go.
These models dominated trade-in volumes, reflecting consumer behavior where people tend to wait for new model releases before parting with their older devices.
However, an interesting fact emerged: the iPhone 14 128 GB did not rank among the top 15 most traded-in models. This trend highlights a shift in consumer habits, as people are replacing their smartphones less frequently. More and more users are keeping their devices for around 36 months, sometimes skipping a generation before upgrading.
Buyback prices in 2023: a surprising trend
With the release of the iPhone 15, the French refurbished market experienced an enormous surge, with trade-ins climbing by 200% compared to an average week! This boom can be attributed to consumers' desire to sell their older models to make room for the latest release. This massive increase highlights the growing importance of the refurbished market, especially during the launch of new Apple devices.
Outlook for 2024: what should we anticipate?
With the release of the iPhone 16 on the horizon, expectations for the refurbished market are high. We predict that the most frequently traded-in models this year will primarily be the iPhone 12, 13, and 14. However, prices are not expected to drop sharply. Instead, the decrease will be more gradual, with a projected decline of around 7% within 30 days following the launch.
This slight drop is supported by a strong trend: even a year after their release, iPhones retain a significant portion of their value. For instance, an iPhone 15 128 GB is currently traded in for around €485, which is 55% of its launch price of €869.
An opportunity for the refusbished market
The refurbished market continues to grow, especially driven by the impact of Apple’s annual launches. These periods present an opportunity for businesses and consumers to maximize their investments, whether by selling devices or purchasing refurbished models at competitive prices.
At Dipli, we make this transition easier by streamlining the entire trade-in and resale process. Our platform enables distributors, telecom operators and companies to efficiently manage increased volumes during these strategic periods, while ensuring optimal value for refurbished devices.
Want to learn more about our services? Contact us today and discover how Dipli can help you optimize your trade-ins and value chain.
Comments (0)