Each new announcement of an Apple flagship product generates both anticipation and excitement. As the date of 12 September 2023 draws nearer, the tech world is eagerly awaiting the long-awaited unveiling of the iPhone 15. But it's not just end-users who are feeling the excitement - refurbishment professionals are also in the front line to feel the impact of this imminent revolution.

This release is poised to fundamentally transform the refurbishment industry, offering opportunities as well as presenting new challenges to overcome. It is important to note that this information is still based on rumours and that the final specifications of the iPhone 15 could be different.

The long-awaited new features of iPhone 15

The iPhone 15, along with its variants, including the iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max, promises to raise the bar for performance and innovation. Here's an overview of the main specifications of these models :

• A16 Bionic and A16 Pro Bionic processors : these 3nm processors are expected to deliver significant improvements in performance and battery life, which could influence consumers' habits towards a faster, smoother experience.

• High-capacity batteries: with up to an 18% increase in battery capacity, users will be able to enjoy longer battery life, which could influence their purchasing decision.
  
  

• Spectacular screens : enjoy 6.1-inch screens on iPhone 15 and iPhone 15 Pro, or generous 6.7-inch screens on iPhone 15 Plus and iPhone 15 Pro Max.

• RAM performance : with 6GB of RAM for standard versions and 8GB for Pro versions, your experience will be smooth and responsive.

• Varied storage options : choose from 128GB, 256GB, 512GB and even 1t to suit your storage needs.

• Full connectivity : explore the power of 5G, Wi-Fi 6E, Bluetooth 5.2 and NFC for limitless connectivity.

   

  
  

  

The photographic evolution of iPhone 15

Whether you're a refurbisher looking for products to give away, a retailer or a reseller, the iPhone 15 brings captivating photographic features to satisfy your staff or demanding customers. Here's how these camera configurations can boost your business :

• iPhone 15: the base model delivers high-quality shots with its 48-megapixel main camera, delivering crisp, detailed images. The 12-megapixel ultra wide-angle and 12-megapixel telephoto combo lets you offer a variety of shooting options in your refurbished devices.
  
  
• iPhone 15 Plus : If you're targeting an audience that's attracted by improved performance, the iPhone 15 Plus is the perfect answer. Its 48-megapixel main camera is ideal for stunning shots. The 12-megapixel ultra-wide-angle lens and 12-megapixel telephoto lens open up unique framing possibilities. But what really makes the difference is the additional 12-megapixel periscope telephoto lens, offering exceptional optical zoom for even more compelling images.

• iPhone 15 Pro et Pro Max : these models are the ideal choice if you're aiming to deliver cutting-edge cameras. With their 48-megapixel main camera, 12-megapixel ultra-wide-angle camera and 12-megapixel telephoto lens, you're guaranteed exceptional capture quality. However, the real advantage lies in the 48-megapixel periscopic telephoto lens, which revolutionises optical zoom performance. Offer superior products by including these Pro and Pro Max models in your inventory.

The iPhone 15 sets a new standard for mobile photography, and refurbishment professionals have the opportunity to meet the expectations of customers looking for exceptional visual performance. Whether you're looking to offer affordable options or high-end devices, the iPhone 15 and its cutting-edge photographic features are an invaluable asset to boost your refurbishment business. It will be available on the market by the end of September.

A diverse range of prices 

The prices announced for iPhone 15 offer a diverse range to suit the needs and preferences of users. Starting at €1,019 for the iPhone 15, these models offer a range of options to suit all budgets.

The iPhone 15 Plus, at €1,200, offers an enhanced experience at an affordable price. For those looking to take full advantage of cutting-edge capabilities, the iPhone 15 Pro offers a range of advanced features at €1,479.

Finally, the iPhone 15 Pro Max, priced at €1,500, embodies the pinnacle of innovation and performance. These price options offer refurbishing professionals an opportunity to target various market segments, while meeting customers' different expectations in terms of quality and budget.

• Analysts Ming-Chi Kuo, Jeff Pu and Mark Gurman, who have a good reputation for their information on Apple products.

• Technology news sites such as Bloomberg, The Verge and MacRumors, which have published articles on the iPhone 15 rumours.

What impact will this have on you, the reconditioning professionals ? 🤷‍♂️

In the world of refurbishing, every major launch of a flagship product prompts a wave of anticipation and reflection. With the long-awaited release of the iPhone 15 on the horizon, one major question arises: what concrete impact will this have on you, the refurbishing professionals? This event promises to change the face of your industry, opening new doors and offering new challenges. In this age of constantly evolving technologies, let's take a look at the impact the iPhone 15 could have on your refurbishing business.

• Increased demand for refurbished iPhones : 
  

  The new features and improvements in iPhone 15 are expected to make iPhones even more popular, which should lead to an increase in demand for refurbished iPhones.

• Lower prices for refurbished iPhones :
  

  Prices for new and second-hand iPhones are set to fall over time, which should enable refurbishing professionals to offer more competitive prices.

• Increased competition : The arrival of the iPhone 15 should lead to increased competition in the refurbished market. As a result, refurbishing professionals will have to redouble their efforts to stand out from their competitors.
  
  

What about the environment ?

As well as anticipating improved functionality and performance, it is crucial to consider the environmental impact of each new generation of smartphones. These devices are not just communication accessories, but also vectors of ecological footprint. Below are the potential environmental consequences of the arrival of iPhone 15, highlighting the environmental challenges associated with the production and disposal of these iconic products :

• Consumption of natural resources : the production of new iPhone models can lead to increased consumption of resources such as rare metals, plastics and energy.

• E-waste : the arrival of new models can accelerate the obsolescence of older devices, contributing to an increase in poorly managed e-waste.

• Carbon footprint : the manufacture, shipping and distribution of new iPhones generates a considerable carbon footprint, contributing to climate change.

• Pressure on mining : the demand for materials to manufacture the devices may lead to increased pressure on mining activities and associated ecosystems.

• Impact on biodiversity : the extraction of raw materials needed to manufacture smartphones can lead to the destruction of natural habitats and the loss of biodiversity.

As you will have gathered, the launch of the iPhone 15 represents a major event for Apple. But it doesn't just have an impact on the brand itself. It also projects its influence onto the refurbishment market, driving down the prices of previous models already in circulation in this sector. By embracing this alternative, users not only save money, but also help prevent the extraction of 76.2 kg of raw materials and reduce CO2 emissions by 24.6 kg for each new device not produced.

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