---
title: "Infographic: what does the data say about refurbished and trade-in?"
description: Discover key data insights on European consumers, refurbished devices, and trade-in trends in our infographic and analysis. Dipli x Ipsos 2025.
image: https://blog.dipli.com/hubfs/data-infographic-ipsos-dipli-2025.jpg
---

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Dipli - The Blog

# Data infographic analysis: refurbished smartphones and trade-in in Europe

![](https://blog.dipli.com/hubfs/raw_assets/public/Widelab%20Dipli/images/icon_data.svg)

 12/12/2025

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The [Dipli x Ipsos 2025](https://blog.dipli.com/en/dipli-ipsos-study-2025-trade-in-refurbished?hsLang=en) study offers a strategic look at how European consumers are embracing circular tech through refurbished smartphones and trade-in programs. This year’s edition expands to four markets (France, Germany, Poland, and the UK) and introduces the [Dipli Circular Index](https://blog.dipli.com/en/dipli-circular-index?hsLang=en) (DCI), a new benchmark for circular maturity.

Backed by stronger methodology and behavioral insights, the study identifies what drives or blocks adoption and trust. This is a must-have for tech professionals looking to expand circularity across Europe, with the right data-driven tool.

Want to receive the complete study? Contact us through this form down below:

 

 

## Infographic: what does the data say about refurbished and trade-in across Europeans consumers?

Explore our exclusive infographic showcasing the key findings from the Dipli x Ipsos 2025 study. This visual summary highlights how European consumers interact with refurbished smartphones and engage in trade-in programs across four major markets: France, Germany, Poland and the UK.

From adoption trends to consumer expectations, the infographic offers a clear snapshot of the current state of circular tech in Europe. A must-see for tech professionals, retailers, and operators building effective refurbishment and device trade-in strategies in the electronic circular economy.

![dipli-Ipsos-2025-infographic-data-refurbished-trade-in](https://blog.dipli.com/hs-fs/hubfs/dipli-Ipsos-2025-infographic-data-refurbished-trade-in.jpg?width=700&height=1475&name=dipli-Ipsos-2025-infographic-data-refurbished-trade-in.jpg)

 

## Trade-in adoption in Europe: consumers want better price, speed and simplicity

Although trade-in programs are a pillar of the circular economy, they’re still underused by consumers across Europe. For instance, the Dipli x Ipsos 2025 study reveals that 64% of consumers have never traded in a smartphone. Yet, the demand is there: when the offer is simple, fast, and financially attractive, users are much more likely to convert. These insights are crucial for those seeking to scale efficient smartphone trade-in programs and unlock the value of unused devices.

💡 A few trade-in key findings from the infographic:

- 59% say a good trade-in price is the main trigger to act.
- 42% are motivated by an instant discount at the point of sale.
- 72% expect the trade-in process to take less than 30 minutes.
- 38% value a diagnosis by an in-store technician.

[![Discover more insights](https://no-cache.hubspot.com/cta/default/8858667/interactive-202007594410.png)](https://blog.dipli.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJx4CuhFBWs252USbSONwKzGll4HZ12WYCLOIDaWAMbrOsaT4797X1ryDP0mT1YOEkXGtxli9N4m4didkYfB5NJ1TUaZ6xG3gweeliQB1gyklZLJpIGalnX4QVBhhULfnYK2hA4yPfFSupaxmSqyFlPoVi4xQp1lAHtpTN7nwEv5g5aY3aTrj6JOV%2BwGpsmjRYHjRyZrBhhjnzI6isQpQvn8l2RmVeauw%3D%3D&webInteractiveContentId=202007594410&portalId=8858667&hsLang=en)

 

## Refurbished smartphones: strong interest but trust is still the missing link

The Dipli x Ipsos 2025 study confirms that refurbished smartphones are gaining traction across Europe with an average of over 6 in 10 consumers open to buying one in each analized country. But while interest is rising, trust remains a major hurdle. Consumers are looking for guarantees of reliability, performance, and security, which are essential to convert intention into action. The results highlight a clear opportunity for tech professionals to strengthen trust signals and grow the refurbished device market through quality and transparency.

💡 A few refurbished key findings from the infographic:

- 48% cite value for money as their top driver for purchase.
- Only 15% consider ecological impact a primary factor — confirming that price and trust outweigh sustainability in buying decisions.
- 42% demand performance and reliability equal to new.
- 29% look for strong security guarantees.

[![Discover more insights](https://no-cache.hubspot.com/cta/default/8858667/interactive-202007594410.png)](https://blog.dipli.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJx4CuhFBWs252USbSONwKzGll4HZ12WYCLOIDaWAMbrOsaT4797X1ryDP0mT1YOEkXGtxli9N4m4didkYfB5NJ1TUaZ6xG3gweeliQB1gyklZLJpIGalnX4QVBhhULfnYK2hA4yPfFSupaxmSqyFlPoVi4xQp1lAHtpTN7nwEv5g5aY3aTrj6JOV%2BwGpsmjRYHjRyZrBhhjnzI6isQpQvn8l2RmVeauw%3D%3D&webInteractiveContentId=202007594410&portalId=8858667&hsLang=en)

 

---

 

[Dipli](https://www.dipli.com/en), the all-in-one platform for circular tech.

With robust circular chain management and powerful data intelligence, **we** **simplify and optimize every stage of the tech device lifecycle, end-to-end.**

Designed for telcos, OEMs, and distributors, we deploy and manage tailored circular programs through scalable, high-performing tech solutions that streamline **trade-in, refurbishment, and distribution of electronic products**. With Dipli, turn circularity into a long-term growth engine.

 

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