Orange x Dipli: Europe’s first operator-led refurbished marketplace

The Polish smartphone market is entering a pivotal phase where demand for quality, affordability, and sustainability converge. According to Dipli x Ipsos 2025 study, only 8% of the Polish consumers own a refurbished device, but 57% who currently buy new phones say they could switch to refurbished in the future. These key figures highlight a rapidly maturing market that’s ready for innovation.

Another telling insight of this study: 35% of Polish consumers change their phone at least once a year, a replacement rate significantly higher than in France, Germany, or the UK, by 5 to 15%. This behavior signals a fast-paced mobile cycle, making certified refurbished smartphones a highly relevant environmental alternative.

Want do dive deeper into the trade-in and refurbished Polish market?

👉 This is where Orange and Dipli step in.

Orange Polska has partnered with Twice, Dipli’s white-label B2C marketplace solution, to launch its first-ever marketplace dedicated to refurbished smartphones, fully embedded within its digital ecosystem. As a white-label provider, Dipli delivers the end-to-end technology, sourcing network, and operational backbone that powers this pioneering platform, enabling Orange to offer its customers a trusted, seamless, and affordable refurbished experience.

The race to circularity is on. Let's break it down.

A breakthrough in circular retail for telecom operators

1. Orange extends its leadership in circular telecom retail

With this new marketplace, Orange reinforces its leadership in sustainable digital technologies and its commitment to the circular economy. This initiative reflects both strategic ambition and a clear response to evolving consumer expectations in Poland.

Orange's decision to launch a dedicated refurbished marketplace is driven by three core objectives:

• Accelerate growth: tap into a fast-growing refurbished market by addressing price-sensitive, eco-conscious consumers.
• Enhance customer experience: provide an affordable, transparent, and trustworthy alternative to new smartphones through a seamless online platform.
• Strengthen sustainable development: support Orange Group’s CSR roadmap by promoting device reuse and reducing e-waste.

Why opt for a marketplace model?

• Widest range of refurbished devices on the Polish market, thanks to multiple high-quality, certified sellers that partner with Dipli for a long-time.
• Competitive pricing, driven by real-time offers from different sellers.
• Stronger value proposition for Orange Polska customers, blending quality with affordability.

💡 By launching this platform, Orange becomes the first telco in Europe to offer a true marketplace for refurbished tech devices, cementing its role as a circular economy pioneer in the telecom sector.

A marketplace-first model: multiple sellers, certified devices, real-time pricing

What sets Orange's new platform apart is its unique architecture, a first in the European telecom industry.

Here are the key differentiators of this innovative approach:

• Dipli has handpicked its top-performing European partners to ensure the best possible experience for end users. Each device is carefully tested and graded by professionals, based on strict criteria related to quality, delivery reliability, and customer service.
• Customers benefit from a full 24-month warranty and professional technical support, ensuring a secure and reliable purchasing experience.
• On the platform, real-time competition between sellers ensures the most competitive prices for Polish consumers.
• Unlike traditional e-commerce setups that rely on centralized stock within the country, this model introduces an efficient, direct-to-consumer approach. Products are shipped directly from the seller to the customer, streamlining operations and eliminating unnecessary stock handling.

For consumers, this means clear, transparent information on device condition, competitive pricing, and a wide range of high-quality selection of refurbished devices.

💡 By deploying this innovative marketplace infrastructure, Dipli empowers Orange to deliver unmatched quality and flexibility in the refurbished smartphone space, positioning the brand at the forefront of circular digital retail in Central Europe.

Behind the scenes: Dipli’s role in enabling circularity through a one-stop-shop platform

1. A white-label marketplace engine built for telcos

Dipli empowers telecom operators like Orange with a turnkey, white-label marketplace platform designed specifically for the circular economy. From technology to operations, Dipli delivers every layer of the experience, allowing telecom operators to launch powerful resale ecosystems without internal disruption.

💡 What sets Dipli’s solution apart:

• Full-service infrastructure: Dipli manages everything, from sourcing and catalog creation to website development, content production, and customer service.
• Plug & play integration: the platform is seamlessly embedded into Orange Polska's digital environment, requiring zero load on internal teams.
• Scalable catalog: thanks to a growing network of certified suppliers, the marketplace offers a wide and ever-expanding selection of refurbished devices.

In short, Dipli’s approach permits to develop robust marketplace technology, backed by its circular supply chain expertise.

2. From logistics to quality control: a full circular chain of command

Dipli orchestrates a fully controlled and compliant supply chain, ensuring that every refurbished smartphone meets the highest standards before, during, and after the sale.

💡 Dipli’s end-to-end operational model includes:

• Certified sources and professional refurbishers: only a few trusted sellers are allowed on the platform, based on strict evaluation criteria covering quality, speed of delivery, and customer service performance.
• Device quality assurance: all devices are thoroughly tested, graded, and certified before being listed, ensuring transparency and consistency across the catalog.
• Direct shipping: devices are sent straight from the seller to the end customer, reducing logistics complexity and avoiding unnecessary handling.
• After-sales service: Dipli provides a robust customer support and returns process, reinforcing consumer trust.
• Compliance layer: the platform is fully aligned with data protection regulations (GDPR) and industry certifications, ensuring security and reliability throughout the customer journey.

👉 In the case of Orange, Dipli thus aggregate certified refurbishers, provides the marketplace engine through its Twice solution, and operates the end-to-end customer journey, from product listing to after-sales support.

With its new refurbished devices marketplace, Orange sets a new standard for circular retail in European telecom. Powered by Dipli’s white-label platform, the service combines quality, affordability, and operational simplicity.
This tightly managed circular chain gives Orange Polska customers the confidence to embrace refurbished, knowing that every product is traceable, guaranteed, and aligned with the operator’s sustainability ambitions.
Dipli is proud to support telecom leaders across Europe in making circularity both scalable and customer-ready.

Want to set up your own tailored refurbished marketplace?

Dipli simplifies the second life of electronic products.

An all-in-one tool for distributors, leasing companies, telecom operators and companies to manage the entire value chain in one place.

The platform connects the electronics industry to secondary markets; simply and securely. Trade-in and return management, refurbishment, omni-channel purchasing and distribution: Dipli covers and simplifies all stages of the circular economy.